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Set art free – and the rest will follow!

May 24, 2015

On Friday May 29th we will set art free! Join us in experiencing remixed artworks, playing around with interactive installations, remaking and animating masterpieces!

The Europeana Creative project collaborates with Statens Museum for Kunst (SMK) in organising an SMK Friday event in May 29, 2015 at 4—10pm.

At this event, we are sharing some of the highlights of Europeana Creative pilots, and warmly welcome everyone to join the groove of culture jamming and free culture!

A few highlights from the Europeana Creative offering:

In the Culture Cam interactive installation you can engage with digitised artworks from Europeana and SMK, and play with various colours, shapes and patterns through visual similarity search. Maybe you will even find your look-a-like from the 17th century? The installation is an interactive interpretation of the online tool Culture Cam and has, on the occasion of the SMK Friday event, been added an extra playful feature in order to let you actively remix the SMK artworks.

VanGoYourself  allows you to recreate a painting with your friends, which is then twinned with the original and shared on social media. At the event, we invite you to recreate and enact paintings from the SMK’s collection. The session is hosted by Culture24.

During the day you can join the animated GIF workshop and bring SMK’s paintings to life! In the workshop, we will be working with SMK’s public domain image collection, and create animated GIFs. Outcomes of the session will be presented in the museum during the SMK Friday. Free registration and more information here.

In addition, visitors can experience novel interpretations and appropriations of historical masterpieces by 13 artists and designers in the experimental Mix it up!  – Open culture exhibition.

And much much more!

SMK Fridays is a monthly evening event that caters for a young urban audience. The art is always at the center of attention, but the SMK Fridays reflects the art through music, performances, talks and social experiences in a relaxed, informal atmosphere. Each SMK Friday attracts several thousand people every time.

More information:


Contact information at SMK: Merete Sanderhoff, curator of digital museum practice, merete.sanderhoff[at]

Contact information at Europeana Creative: Sanna Marttila, project leader Aalto University ARTS, sanna.marttila[at]

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Neea Laakso
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